Toyota Becoming a Mobility Company
posted on February 18, 2020
Toyota is shifting towards a mobility company in this "once in a century period of profound transformation." In a message from President, Akio Toyoda, the company communicates that the automobile is on the verge of major change and that Toyota must adapt its business in line with the CASE ((Connected, Autonomous/Automated, Shared and Electric) era.
Back in 2005 when Jim Womack and Dan Jones wrote Lean Solutions (a book that has been little read in comparison to "The Machine" and "Lean Thinking") they argued that for the automotive industry mobility was the core consumption problem facing society. It's interesting that Toyota (with their Lean Thinking insights) have, 15 years later, started to articulate what we wrote up. You can learn about mobility from a Lean Thinking perspective in the ground breaking Lean Solutions book. You can read the full article on the Toyota Global site: https://global.toyota/en/company/messages-from-executives/