Lean Summit 2011 - Solving Business Problems
Slide Presentation
Responding to the Empowered Consumer
Alan Mitchell
Co Founder, Mydex and Ctrl-Shift
Alan Mitchell
Alan Mitchell is founder of the Buyer Centric Commerce Forum (www.rightsideup.net) and the infomediary service Mydex (www.Mydex.org). Alan is author of Right Side Up and The New Bottom Line. He writes regularly for the Financial Times and other publications such as Marketing Week and is Managing Editor of the International Commerce Review.
Video Presentation
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